Dec 6, 2009

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Buell Bikes comes with a Harley

By: Peak Fun On: 10:45 AM
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  • Harley-Davidson just announced today in a series of press releases that it will be shutting down Buell Motor Company to “further focus on the Harley-Davidson brand”. As part of their “go-forward business strategy" they will divest MV Agusta as part of this strategy as well.  “While the environment remains challenging for us, we are mildly encouraged by the moderation in the decline of dealer retail Harley-Davidson motorcycle sales,” said Keith Wandell, Chief Executive Officer of Harley-Davidson, Inc. “And moving forward, our strategy is designed to strengthen Harley-Davidson for long-term growth and deliver results through increased focus.

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